Can that happen?
AI-assisted productions
The fail–try–win structure is a proven approach in mobile advertising, but the aim here was to move away from the most cliché execution. Instead of using the typical red “FAIL” screen, a more natural and conversational tone was explored, making the reactions feel closer to real player behavior while preserving the emotional arc.
Tension is built through repeated near-misses, with tight pacing to maintain engagement, leading into a clear and satisfying win moment. Subtle motion effects such as micro-shakes, flashes, and timing-based SFX are used to highlight key moments without overwhelming the visuals, supporting both readability and impact.
My role: Concept, editing, art direction & motion design / For portfolio viewing only (NDA) 
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